Simple Fall Marketing Ideas

Fall is upon us, and with the changing weather, comes a change in spending habits. Summer is over, students are back to school, and consumers are already planning ahead by saving for the holiday season (which will be here before you know it!) With this in mind, a change in your marketing strategies may be in order. Here are some simple ideas to freshen up your business’ marketing plan for the changing season.

sporacio-cherry-fall-20071.Host an Instagram photo contest. 

Fall is a gorgeous time, when the colors of the leaves change and people are outside at sporting events, fall festivals, pumpkin patches, cider mills and more. Why not challenge your customers to share their best fall pictures with you on Instagram? Or if your business features some fall specific items (i.e. pumpkin spice, fall decor, etc.), challenge customers to share photos of themselves using your products.Be sure they tag your business in the photo.  Those that do so, receive a special discount or incentive from your business.  Be sure to be specific about your promotion, and include any conditions or restrictions, as well as a clear end date for your promotion.

2. Utilize your local media outlets.

Fall high school sports are beginning now as well. Many local media outlets use this time to feature specific local teams on posters, game programs or local radio broadcasts. Contact your local newspaper and radio stations and check out what options they have available to you. You could be included on media that is utilized throught the entire season.

3. Donate to local auctions.

Many organizations use this time of year to organize their big fundraising events.  Often times, one of the big portions of the event is a silent auction.  Create a gift basket, highlighting products available at your business, or donate a gift certificate for a service that you offer. Be sure to include your business information and logo, so that even if someone bids on your item but doesn’t win it, they know where to find it to purchase it themselves.  This is a great opportunity to help a local cause and to promote name recognition of your business within your community.

4. Hold a can drive event.

In keeping with the theme of goodwill, why not hold a canned food drive.  Offer your patrons a discount or special incentive on your services if they bring in a certain number of canned goods.  This could increase traffic to your business, and also help promote commuity goodwill. Be sure to be clear to participants where their donation is going. Again, you have a chance to benefit a local food pantry or shelter, and could inspire others to do the same.

5. Reusable shopping bags.

With the holiday shopping season right around the corner, why not get your business in everyone’s mind by offering a free reusable shopping bag with your business name and logo featured prominently on the front.  That way, as your customers make their way around town to make their purchases, they are carrying a little piece of your advertising with them.  In order to offset the cost of the bag, you could require patrons make a minimum purchase in order to receive the bag.

These are just a couple of simple ideas to make the most out of your marketing dollar and to help you make the transition from the sizzling days of summer to the cool, crisp autumn afternoons. How does YOUR marketing strategy shift from summer to fall? Share your ideas here. Happy fall!

 

Chamber Offers Free Business Mentoring with SCORE

Do you want to start a business? Do you need assistance getting started? Do you already own a business but could use help in a specific area?

The Mecosta County Area Chamber of Commerce is happy to announce the reestablishment of the SCORE Counselors to America’s Small Business group (formerly known as Senior Corp of Retired Executives)! This group is made up of both working and retired executives that are willing to donate their time to help current and future business owners succeed.

SCORE offers the nation’s largest network of free, expert business mentors. If you’re just starting a business, SCORE mentors can provide the practical action plan, education and tools you need to open your doors and establish a customer base. Already own a business? SCORE volunteer mentors can help identify ways to increase profit, improve employee and customer satisfaction, and achieve work / life balance. Whether you’re a solopreneur, a nonprofit, a franchisee, a veteran, an independent contractor, a woman- or minority-owned business, or a young or encore (50+) entrepreneur, SCORE can help by providing guidance and resources to help with your decisions.

SCORE volunteer advisers offer expertise in a variety of fields and industries. Get free, customized, business advice from mentors committed to helping you succeed. With SCORE, you can have the honest, confidential and sometimes tough conversations about managing money, motivating your team, and other business topics. Every year, SCORE volunteers help thousands of entrepreneurs start small businesses and achieve new levels of success in their existing businesses.

The Mecosta County Area Chamber of Commerce is also looking for additional mentors; are you interested in becoming a SCORE volunteer? Volunteering at SCORE is a way for you to give back to your community, connect with fellow business owners, and pass on your knowledge and expertise to the next generation of entrepreneurs in your community.

SCORE volunteers provide confidential business mentoring services, both in person and online. They lead seminars and workshops to help small business owners meet their goals and achieve success. They help expand outreach of SCORE through marketing and alliance building in our local communities. They provide subject matter expertise by industries and professional skills.

Volunteering as a SCORE mentor means you are joining a community of 11,000+ diverse volunteers who are all committed to helping small business owners succeed. Whether you have owned your own small business, come from a Fortune 500 company, retired, college student, have a sincere commitment for helping small businesses or volunteering, there is a place for you as SCORE volunteer. As demand for the program increases, so will the need for volunteers.

SCORE mentors can be your confidant, your cheerleader and your accountability partner on your path to achieving success, so whether you are interested in business mentoring or volunteering, please call the Mecosta County Area Chamber of Commerce at 231-796-7649.

2015 Annual Report

As we move in to 2016, I am proud to look back on all that we have accomplished in this past year! We have made great strides in implementing our three-year strategic plan, with this being the third year, we are now in the beginning stages of creating our plan for the next three years. We have continued our partnership with the Small Business Association of Michigan (SBAM) to increase member value, advanced our members’ accessibility through the use of Mychamberapp, created an educational programming committee, continued our Chamber blog, offered several educational opportunities for businesses, which included hosting nationally recognized speakers, worked with the Small Business Development Center to provide one-on-one business training sessions, created a small business startup guide, created an employee / student relocation handbook, hosted several successful community events and improved referral services for our members – just to name a few of our successes. We would like to sincerely thank everyone that contributed to all of these events and activities! We could not do it without your support!

We are excited to see what 2016 has in store for us! Our plans, for the coming year, include: getting Big Rapids designated as a “Trail Town” to promote use of our trails and encourage tourism, in order to increase the economic impact, reestablish a SCORE (Service Corp of Retired Executives) program to connect entrepreneurs with mentors, bringing the Glow Run back, conducting a membership drive, surveying membership to gather input prior to developing the next strategic plan and creating a Chamber Promotions committee, among other things.

We continue to grow and our Chamber is stronger for it. We have an enthusiastic staff that is always looking for ways to improve our organization. Amanda Greenwood and Angela Cool are very dedicated and are always available and eager to discuss any needs that may arise. Looking forward, we will continue to create programs that will benefit our members and serve as an innovator for the business community. If you have any ideas or suggestions that you would like to discuss, please do not hesitate to contact us, we are always here for you!

Let us know if you are interested in participating in any of our programs and/or events and as always, please let us know if there is anything that we can do for you!

We wish you a Happy and Prosperous New Year!

2015 – A Year in Review

Events Held

9th Annual Taste of Mecosta County
8th Annual Community & Family Expo
Pioneer Group Chamber Golf Open
4th Annual Dam Festival
47th Annual Labor Day Arts & Crafts Festival
Bulldog Bonanza
30th Annual Holiday Gala

Membership Interaction

390     2015 Membership (Oct. 1, 2014—Sept. 30, 2015)
27       New Chamber Members
14       Ribbon Cuttings
17       Ambassador Visits
12       Business After Hours
12       Members of the Month
10       Rise & Shines
52       Members of the Week
6        Lunch & Learns
2         Educational Speakers
2        T.I.P.S. Classes (Training for Intervention Procedures)

New and Ongoing Projects

Legislative Breakfast
Speaker Series
Chamber Blog
Chamber Instagram & Pinterest
Chamber YouTube Station
Smart Texting
Membership Directory
Monthly Chamber Newsletter
Weekly Electronic Chamber Newsletter
Educational Programming
Relocation Initiative
Chamber Costa Rica Tour
Mini-MBA Program
Leadership Mecosta

Community Involvement

Big Rapids Elks
Friends of Ferris
Big Rapids Jaycees
Our Brothers Keeper Shelter
Big Rapids Rotary
Mecosta Area Committee
Broadband Internet Providers
Mecosta County Economic Development
Mecosta County Area CVB
Community Garden Project
Downtown Business Association of Big Rapids
Poverty Reduction Initiative
WISE
Project Connect
Michigan Association of Chamber Professionals
Riverdays
Mecosta County Habitat for Humanity
Remus Days
Big Rapids Rotary Club
Salvation Army of Big Rapids
Eagle Village

How to Create a Member to Member Deal

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What are Member to Member DEALS?

Member to member deals are coupon postings, to the Mecosta County Chamber’s website, that can be printed and presented to member businesses.

Why would I want to utilize this?

The Member to member deals portion of our website is updated frequently, so people are ALWAYS checking it. This is a great opportunity to gain exposure, to other members, about any sales or coupons your business has to offer. These offers are exclusively for members only.

Not sure how to create a job posting? Don’t you worry! Our how to guide is here.

Step 1: Click on the Member to Member Deals tab

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Step 2: Click on the add Member to Member Deal tab

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To add a Member to Member Deal, click on the Add Member to Member Deal tab. You can also manage all your Member to Member Deal postings by clicking on the Manage Member to Member Deals tab.

Step 3: Add the General Information and Category

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Add the general information of your member to member deal here. Select the categories in which you would want your member to member deal to display.

Step 4: Add all the needed details to the Member to Member deal

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Add all the details about the member to member deal here including text, images, and links.

Step 5: Add your offer start and end date and add an image

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Select the start and end date of the offer and add a search result logo here.

Step 6: Add contact details, publish dates and save for further editing or submit for approval

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Add all your contact details here. Select the dates that you want your member to member deal to be published. Save the member to member deal as a draft for further editing or click submit for approval.

Kind Regards

5 Steps to Limit Procrastination

 

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As a small business owner it’s easy to put certain projects or tasks off for days, sometimes months. Most people refer to this not so ideal behavior as procrastination, the practice of keeping up with yesterday.

Are you really bad at prioritizing your to-do list? Or, Are you just really good at putting off tedious stuff until the last minute?

Whatever your case may be, I’m here to help you finish those oh so dreaded task on your to-do list and mental checklists. Today I will be introducing you to something new, a procrastination to-do list.

Step 1: Create a List

Take a moment to brainstorm about some of the work related tasks you keep putting off. Somethings you might not recognize as procrastinations, but they actually impact your productivity and success. This could be a simple task that you leave for the end of the day, right before you close up your shop. When really the task could have been done from the moment you walked into your business.

Step 2: Organize Your List

You might be looking at the list you just created and wondering how you will prioritize everything. Organize your list by significance and occurrence.

Significance: Use a numbering system to determine the importance of each item on your list. For example, use the number 1 to represent an entry as being the most important and 5 as less important.

Occurrence: Think about how often these tasks or projects come up at work. Daily? Weekly? Rarely? Many times the same task pops up often. Next to each entry, note an estimated time frame of how regularly it will reoccur.

Now that you have determined the significance and occurrence of each entry, you should have a better idea of how to prioritize them. Scrutinize your list and rank it by order of importance and timeliness.

Step 3: Make Deadlines

Since many of the tasks and projects on your list were easy to put off for days, sometimes months, it’s a good chance that they don’t have deadlines. Self-impose deadlines to promote action. When I did not check a task off of my to-do list when I promised myself it would be done, I felt as if I had failed. To make sure that you check all of the tasks and projects off of your list, remind yourself that everything has to get done at some point. Otherwise, it wouldn’t have made the list. Use the significance and occurrence notes on your list to help you associate a due date for your tasks and projects.

Step 4: Incorporate Those Deadlines into your Daily Schedule

It’s now time to start taking action to complete what’s on your procrastination list by its due date. Now let’s be logical, there’s no way you could spend your entire day checking off each item on your to-do list. So keep calm! You do need to get moving so that you can accomplish as much as you can, as often as possible. Try starting off with the task that you are dreading the most first on your list and you’ll be surprised at how great you’ll feel after completing it. This will motivate you to keep tackling the rest of your day.

Step 5: Add New Items to the List

Each day that you put off something for tomorrow that you could have done today, add those tasks to the list. Don’t dig yourself into a hole. You’ve created a procrastination list which was the hard part. Now just make it a habit to review and add to it daily.

Kind Regards

 

How to Create a News Release

Step 1: Click on the News Release tab 

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Step 2: Click on the Add News Release tab 

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To add a news release click on the job posting tab. You can also manage all your news release postings by clicking on the manage news release tab.

Step 3: Add the General Information and Release Date

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In the add news release tab, you will be able to specify all the details of your news release. Add all the content of your news release in the content area, including text, links, and images.

Step 4: Select a Results Logo

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Add a search result logo to make your new release stand out in the categories in which it will display.

Step 5: Add contact information and submit your News Release for approval or save it as a draft for further editing

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Add all the contact information that you want to display. When your news release is complete, click submit for approval to submit the news release for approval or save as draft if you want to edit it at a later stage.

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How to Upload and Manage Events

Are you planning a community event? Share it with your fellow Chamber members by adding general information about the upcoming event to Chamber Master. Get the new out today! Inform Chamber members about your event and have a great turn out.

Step 1: Click on the Events tab

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Step 2: Click on the Add Events tab

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To add an event click on the Add Event tab. You can also manage all your event postings by clicking on the Manage Events tab.

Step 3: Enter all General information about the event

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Add all the general information about your event here.

Step 4: Add event details

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Add the detailed description about your event here. Add the location, date, time, fees, administration, and contact information.

Step 5: Select Category

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Select the event categories so that members can search and find the event per category.

Step 6: Photo and Image Selection

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Post the main event image, search result logo and gallery images to enrich your event page.

Step 7: Map Integration

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Integrate a google image or upload a map image to display the event location.

Step 8: Video Integration

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Link a YouTube video to your event page for extra media enrichment. Save the event page as a draft for future editing or submit for approval.

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