Sears Hometown Store of Big Rapids Leading Local Campaign to Enlighten Community.
Sears Hometown and Outlet Stores, Inc. (NASDAQ: SHOS) launched its I Don’t Work For Sears, I Own This Place national campaign back on April 30th, to further establish their company identity at its annual convention Tuesday, January 23. Local owners Scott and Tammy Weaver are now continuing the campaign within their community, hoping to further educate community members of the company’s local ownership and small-town atmosphere.
“We are excited to promote our experience as small business owners, and explain how Sears Hometown and Outlet Stores, Inc. has supported our store along the way,” said the Weavers “Sears Hometown offers a high-level of customer service that reflects strong values and commitment to building ties within the community. Being an independent store we’re able to customize our service to every community member who walks into the store.”
Sears Hometown and Outlet Stores are a separate entity from Sears Holdings, with a license to use the Sears name. As an independent retailer, Sears Hometown and Outlet gives individuals the opportunity to open their own small-town hardware or outlet store, making the dream of becoming a small business owner accessible. It also allows for better service for customers and a stronger ability to meet and anticipate needs, network with community organizations and spearhead fundraising efforts for needs in the community. “Sears Hometown gave us the opportunity to be small business owners.” said the Weavers. “A large part of our job is interacting with and getting to know the needs of the community, and it’s been an incredibly rewarding experience.” Tammy has been a part of the Band of Locals since it began almost 10 years ago, promoting shopping local and has been involved with the Mecosta County Chamber of Commerce serving on the Board of Directors. The Weavers have owned the local franchise for over 11 years, they live locally and support community organizations like the Big Rapids Little League, Big Rapids High School Band and many other local organizations. The Weavers have won many awards over the years to include Best Small Business for the Mid-Michigan area 2013, Premier Dealer for their great customer service, achieving sales and service goals and the Mecosta County People’s Choice Award for appliance sales eight of the last ten years.
The July Rise and Shine will be held at Sears Appliance & Hardware Store on Thursday July 26th at 7:30 am where they will be kicking off their new format “America’s Appliance Experts” with a Ribbon cutting. The store is celebrating their new format as they evolve to meet changing consumer needs and to embrace its nationwide branding as “America’s Appliance Experts®,” the refresh of the Sears Appliance & Hardware Store at 14305 Northland Dr. in Big Rapids, culminates with a grand reopening celebration of the location on July 27-28, 2018. Throughout the celebration event, consumers are invited to enjoy an additional discount of 10 percent off almost everything in the store. “We invite everyone to attend. We will be having car washes, refreshments, door prizes and more over the weekend” said Weaver.
The store refresh includes a new product assortment, redesigned merchandising, new fixtures & signage, and comprehensive employee training, among other changes. “Shoppers in the community are in for a treat,” said Tammy Weaver, co-owner of the Sears Appliance & Hardware Store. “Our newly refreshed and remodeled stores provide a broader assortment of products available from the top ten brands and our sales associates have undergone extensive training to become ‘America’s Appliance Experts.’ Through their expert certification, they are able to provide a wide range of knowledge on the latest features – quickly and efficiently fulfilling consumers’ appliances needs.”