Why do we have websites? Websites are tools that businesses use to make more money. When utilized correctly, they have the ability to inform, promote, educate, and entertain. Here are 25 ways that you can make your website work for your business.
- HOMEPAGE SIMPLICITY- Now more than ever, your homepage must be enticing.
On average users spend less than 10 seconds on a webpage. Evaluate your current website and ask yourself this set of questions:
- What would a user see in 10 seconds on your homepage?
- Can the customer find what they wanted to click on, do they become frustrated and leave?
Solution to an overcrowded website would be to make “tickets” or large tabs at the top to decrease congestion and increase ease of use.
- ADD PHOTO UPLOADS DRIECTLY TO WEBSITE
Businesses can use interactivity to increase the amount of time a customer spends on their website. The goal is to keep people coming back to your website. There are a few ways that this can be done:
- Allow your customers to upload their photos to your website.
- Have a photo contest! (Later, use these photos for your marketing.)
- Be careful not to hurt your customers feelings or pocket books
- USE OTHER INTERACTIVITY ON WEBSITE
Here are a few other ways that a business can use website interactivity to its advantage:
- Photo galleries
- Video galleries
- Music players
On social media, use the Upload Photos/Video function to publish photo files directly into your post instead of posting a link that shows a thumbnail. This will encourage them to stay on your site longer. Make sure you have a link on your website directly to your Twitter or Facebook so they can follow you instantaneously.
- UTILIZE SOCIAL MEDIA
Facebook has added organic reach so you can look into where your posts are actually going. It is now possible to include a photo on a Facebook post. EVERY social platform reports higher publishing rate and interaction when a photo is included. Twitter reports that using tweets creates twice the interaction that a normal website would. Facebook posts get 37% more interaction. Facebook allows users to organically posts more items with photos.
If you do not link your photo in the post, Facebook will allow the user to expand your photo, which causes the photo fill the entire width of the page.
- INCLUDE VIDEO
It is possible to include video on your website, email and social media. You can link to YouTube or embed the video right on your website.
Consider This: 100 MILLION videos are watched every week on YouTube. 12x MORE Videos are shared than links/text posts. To get more views on your website or social media, create a video of the most interesting part of an event and post it on each site. People enjoy “Behind the Scenes” scenarios.
For example, ** HOT FAIR VIDEO http://youtu.be/yOPP6HDCdJQ **
- REMEMBER, YOU CAN’T CONTROL FACEBOOK
It is important to remember that there is a Facebook algorithm – I x P x C x T x R, to create a successful post. That translates to Interest x Post x creator x type x recenay.
If you need help editing or improving your photos, you can use canva.com. This is an online photo editing tool that allows the user to add text to photos, enhance photos, and create Facebook cover photos. The best thing about canva.com is that this site is FREE to use!
- FACEBOOK GRAPH SEARCH
Facebook has a tool that allows you to find out what types of people and businesses have liked your page. For example, go to the Mecosta County Area Chamber of Commerce Facebook page. Once there you will find a tab that says “More” with a small dropdown arrow. Click on the tab that says “Likes” and you can see all of the statistics for the page.
- MAKE FOLLOWERS INSIDERS
You can catch your customer’s interests and make them feel like insiders in a few very simple ways. You can let people know that they will be the first to know new information if they follow you on Facebook, Twitter, or are on your email list. Another way to catch your customer’s interest and keep them coming back for new content is to share more behind-the-scenes information about the business. The content that you post does not only have to be at your event- any personal interaction is encouraged. Customers like to see real things, like the boss cleaning out the toilet. Here are a few key phrases to use:
- Say “Shhh!” Make things seem secretive and people will be more interested.
- Say “This just in” make them seem like they are the first to know.
- POST VENDOR DEALS
An excellent way to do this is to ask your vendors to participate in a “2 for 1” deal or other discount. Post it to your website, social media, email and/or text it. Another way is to create a promotion, “The next 10 people can get…” etc. This will increase traffic on your site. Don’t forget to remember to include a photo if you’re sharing on social media!
- PARKING-GREAT FOR TEXTS
If your event is notorious for bad parking and traffic, promote your text list as a possible solution and parking update mechanism. It is easy to send out a mass text message as the traffic situation changes. You can put a volunteer in charge of the text alerts. It might be prudent to include a “Don’t Text & Drive!” every so often for your civic duty. According to Venture Beat, 98% of people open text messages compared to the 22% that open emails.
- CREATE INTERACTIVE CONTESTS
You can use Facebook to create an interactive contest to increase both the amount of time people spend on your page and the amount of people that visit your page. It is possible to utilize Likes and Comments as voting mechanisms. You still can’t make people tag themselves or share the post as part of a contest.
- ASK FOR WHAT YOU WANT
One way to get more exposure is to ask for it. Ask your customers to share, re-tweet, or comment on your post. Be sure to capitalize the action that you want your customers to take. If you use a link, have the title be a “run off”. For example, “You wouldn’t believe what happened when…”
- BE BIGGER THAN YOURSELF
Like everything else, social media does not exist in a vacuum. One way to stay relevant to your customers is to post what people are talking about already. This allows your business to become a resource for things going on in the community.
Some potential topics include:
- Local news stories
- Incidents or accidents
- INCORPORATE INSTAGRAM
This site is a way for users to share experiances through a series of photos. Instagram is organized by HASHTAGS. The trend is moving towards the younger generation.
- TRY IFTTT
IFTTT stands for: IF THIS THEN THAT. Basically, you create “recipes” to make something automatically happen within your social media. The concept is that if you post something to Instagram, the app will automatically post it on Facebook, Twitter and Google+. IFTTT can be found in your App store or on http://www.ifttt.com.
- USE NEW FACEBOOK STRATEGIES
There has been a decline in “organic reach” for Facebook posts from >20% to <3%. It is time to re-evaluate your Facebook investment. There are three new possible strategies for businesses regarding Facebook.
- Optimize posts for sharing.
- Engage your fans elsewhere. There are many different social media sites that can be utilized.
- Pay up. You can pay to have your business featured on people’s newsfeeds.
- FACEBOOK AD TARGETING
There are a few groups that you can directly target with Ads.
- Your Facebook followers and people like them
- Everyone on your email list and people like them
- People who like certain organizations, TV shows, movies, music
- People of certain age, marital status, kids
- People who give to certain causes
- PROMOTE YOUR SPONSORS
It is important that you promote your sponsors online. One way is to interact with sponsors – especially big ones – on social media. You can post their deals or promotions. This will cause them to retweet and favorite you. EVERYBODY WINS.
A great source for learning more about this is- EDITORIAL CALENDAR
- LIVE TWEETS
One way to increase your Twitter followers is to set up a live Twitter feed on some side screens at your event. Guests can tweet at you with #YourEventName. Their tweets show up on the big screen, allowing the guests to feel part of the event.
- PROMOTE ALL YEAR LONG
Post photos of your grounds in the winter, covered in snow…or rain as the case may be! Say something creative like, “We’re in hibernation! What do you miss most about the festival?”
20.5 SERIOUSLY—ALL YEAR
Everyone loves a random holiday. Look them up in advance, and post about them. You can even schedule it in advance through Facebook! A schedule of holidays can be found at bizzaarholidays.com.
- TWEET SHORTER
There is no law on Twitter that says that you have to use all 140 characters. In fact, shorter is better! Tweets under 100 characters get 17% higher engagement than longer tweets. This allows “space” for them to be retweeted. An important thing to remember regarding tweets is QUALITY NOT QUANTITY. Most effective tweets ask for:
- A Download: Increase clicks by 11%
- A Retweet: Increase retweet by 311%
- A Follow: Increase follows by an average of 85%
21.5 TWITTER ANALYTICS
You can now view analytics from your twitter account! They can be found at http://analytics.twitter.com/. It is important to note that you may have to enter payment information, but you don’t have to pay to access your analytics.
21.5 TWITTER CARDS
You can attach rich photos videos and media experience to tweets in order to drive traffic to your website. By adding HTML to your website, when a visitor tweets from that page, photos, videos, app instructions, are linked to that post automatically on that user’s account.
- INCORPORATE PINTEREST
You can also work to incorporate Pinterest to your businesses social media profile. By adding boards about things to do in your city, links to your vendors pages, places to stay, craft projects, and ‘how to’ cooking boards.
- JOIN THE (EMAIL) CLUB
You can create an email “club”. Everybody loves to be a part of a club. Make your email list or text list a “club” sign up or encourage people to pay to join with perks. This works for both kids and adults.
- MOBILE IS A MUST
The future is here and it looks like smartphones will be around for a long time. According to Forbes, “87% of connected devices sales by 2017 will be tablets and smartphones.” Here are some quick statistics:
- 9 of 10 smartphone shoppers have used their devices to buy products while at a brick-and-mortar store.
- 70% of mobile browser searches lead to action within an hour
- 50% smartphone users say, that if a retailer’s technology isn’t easy to use the first time, they will stop using it.
One option to capitalize on the increased use of smartphone technology is to create an app for your business. If you can’t afford an app, then you’re your website look like one.
- ONLY WRONG TO BE SILENT
The internet is a fast moving entity and people are quick to forget. A story that is in the news today is tomorrow’s history. It is important to ALWAYS RESPOND to comments, even the negative ones. The worst thing you can do is not be a part of the conversation. Responding to positive comments can increase positive feelings towards your business.
For more FREE ONLINE MARKETING TIPS please visit: Facebook: Saffire Events, Twitter: @SaffireEvents, Instagram: saffireevents, Pinterest: saffireevents, YouTube: saffirestudio, iTunes: The Amplifier Event Marketing Podcast – The Best 25 Ideas for Online Marketing.