A Message From Our Director – March 2017

As you probably know, your business success depends largely on marketing. People won’t patronize your business if they don’t know about it, right? The marketing umbrella covers market research, advertising, public relations, promotions and sales.  Your business may offer the best products or services in your industry, but without marketing, your potential customers would not know about them. Without marketing, your sales may crash and the longevity of your business may be at risk.

You know your products and/or services.  You know your target customer, and you know your price points.  Know where to sell to maximize your marketing effectiveness. Younger customers are more likely to shop using a smartphone, shop on a website, and pay with PayPal or a credit card.  Older customers might prefer to shop at retail outlets.  A marketing strategy helps you determine if a particular magazine, newspaper, radio station, social media site, or other website fits into your selling plans.  Advertise with a combination of media outlets to reach the maximum number of potential customers.

Steer yourself towards profits and business growth.  With a good marketing plan in place, you control your sales.  A good plan identifies specific goals for advertising efforts, explains sales to be expected, and estimates when results should be noticed.  Reaching measurable milestones indicates an effective marketing plan.  Based on results, you can determine to stick to certain sales strategies or revise your plan.

If you would like to talk with someone about creating or improving your marketing plan, the Chamber has resources available to you! Give us a call and we can get you set up, free of charge!  As always, if there is anything else we can do for you please don’t hesitate to ask!

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